Privacy Policy

WHYNAM MARKETING MANAGEMENT – FZCO ("Whynam," "we," "us," or "our") is a company registered in Dubai, United Arab Emirates.

Whynam provides digital advertising, programmatic monetization, performance marketing, and advertising technology services across Connected TV (CTV), mobile applications, websites, and other digital environments.

We are committed to protecting personal information and promoting transparency regarding how data is collected, processed, transmitted, and retained in connection with our website, business operations, and advertising technology services.

This Privacy Policy applies to visitors to our corporate website, our business contacts and partners, and information processed through our advertising technology services.

2.1 Website and Business Information

Depending on how individuals interact with our website or communicate with us, we may process business contact details, company information, inquiries, correspondence, and basic website technical information.

2.2 Programmatic Advertising Information

Whynam operates its advertising technology infrastructure using its own servers to facilitate programmatic advertising transactions.

In the course of these activities, we may receive and transmit technical information through advertising requests, including:

• IP addresses and device identifiers, where present in incoming requests.
• Connected TV platform, device type, and operating system information.
• Application identifiers, bundle IDs, and publisher information.
• Advertising placement and bid request metadata.
• Applicable consent and privacy preference signals.
• Technical parameters required to process and route advertising requests.

Such information is processed primarily to facilitate advertising transactions between authorized publishers and advertising demand partners.

Whynam does not maintain personal user profiles or retain individual browsing histories for its advertising services.

2.3 Operational and Traffic Quality Data

Whynam retains limited operational information necessary to support its advertising infrastructure, including:

• Aggregated advertising request and impression statistics.
• Request counts, response rates, and technical performance metrics.
• Advertising revenue and reporting information.
• Invalid Traffic (IVT) indicators and fraud detection results.
• Inventory, application, and publisher-level performance information.
• Limited technical logs necessary for system diagnostics, security, and traffic quality verification.

We do not intentionally retain directly identifying personal information within our routine advertising reporting datasets.

Where technical logs contain information that may qualify as personal data, such information is handled in accordance with applicable privacy laws and retention requirements.

We process information for the following purposes:

• Facilitating real-time advertising transactions and inventory monetization.
• Routing bid requests and bid responses through our advertising servers.
• Generating aggregated reports and business performance statistics.
• Monitoring advertising requests, delivery, and system performance.
• Identifying Invalid Traffic (IVT), suspicious requests, and fraudulent activity.
• Optimizing advertising infrastructure, inventory routing, and operational efficiency.
• Maintaining platform security and fulfilling contractual and legal obligations.

Where required, processing is based on an appropriate legal basis under applicable data protection laws.

Whynam operates advertising servers that facilitate programmatic transactions across Connected TV, mobile applications, and web environments.

When an advertising opportunity becomes available, an authorized publisher or supply partner may transmit a bid request to our infrastructure.

Our servers process and route the request to eligible advertising demand partners, receive bid responses, and support the relevant advertising transaction.

Whynam primarily retains aggregated operational statistics, request metrics, and traffic quality information rather than building or maintaining individual consumer profiles.

Our systems may process technical identifiers contained in advertising requests as necessary to facilitate transactions, but such processing does not, by itself, mean those identifiers are retained in long-term consumer databases.

Whynam supports advertising transactions across Connected TV devices, mobile applications, websites, and other digital environments.

Depending on the integration, our infrastructure may process application identifiers, device and platform information, network information, advertising request metadata, and privacy preference signals.

Such information is processed to facilitate advertising transactions and support operational monitoring, reporting, and inventory quality controls.

Whynam does not use its advertising infrastructure to create or maintain individual consumer behavior profiles.

Whynam facilitates advertising transactions between publishers, supply partners, demand-side platforms, advertising exchanges, and other authorized advertising participants.

Our data protection role depends on the particular processing activity, contractual relationship, and applicable law.

Whynam may act as an independent controller for its own business operations, security, fraud prevention, and administration. In other circumstances, it may act as a processor or service provider on behalf of another organization.

Publishers and other independent partners are responsible for fulfilling their own obligations, including providing required privacy notices and collecting applicable permissions and consent.

Whynam remains responsible for the obligations applicable to its own processing activities.

Whynam may transmit advertising-related technical information to authorized demand partners and other participants in the programmatic advertising ecosystem.

We may also share necessary operational information with service providers supporting security, measurement, fraud prevention, and business administration.

Information is shared for legitimate and disclosed business purposes, subject to applicable legal requirements and contractual restrictions.

Certain disclosures of advertising-related information may qualify as regulated sales or sharing under applicable privacy laws, regardless of whether information is directly sold for monetary consideration.

Where required, Whynam will provide or support applicable privacy choices and restrictions.

Whynam seeks to respect applicable privacy preferences and restrictions communicated through supported publisher and advertising technology integrations.

Depending on technical implementation and applicable requirements, these may include consent signals, Global Privacy Platform (GPP) signals, device advertising restrictions, and other relevant privacy preference indicators.

We process and communicate applicable signals as required by law and relevant agreements, to the extent supported by our systems.

Users may also manage certain advertising preferences through their device settings, browsers, and publishers.

Whynam does not maintain databases of individual consumer profiles or browsing histories for its advertising services.

Our routine data retention is primarily limited to aggregated advertising statistics, request volumes, operational reporting, traffic quality indicators, IVT detection results, and technical diagnostic information.

Limited technical logs may be retained where necessary for security investigations, troubleshooting, fraud prevention, or operational verification.

Where any such logs contain information qualifying as personal data, we apply appropriate access controls, retention limitations, and deletion procedures.

We retain information only for as long as reasonably necessary for the relevant operational, contractual, legal, or security purposes.

Whynam is established in the United Arab Emirates and operates within an international advertising technology ecosystem.

Advertising-related information may be transmitted or processed in other countries, including the United States, where authorized publishers, advertising partners, and infrastructure participants operate.

Where legally required, appropriate safeguards are applied to international transfers of personal information.

Whynam implements reasonable technical and organizational measures designed to protect information processed through its advertising infrastructure.

These measures may include restricted system access, authentication controls, secure data transmission, operational monitoring, and other security procedures appropriate to the nature of the information involved.

No electronic system can be guaranteed completely secure.

Whynam does not knowingly create or maintain personal information profiles relating to children.

Where advertising transactions involve child-directed applications or content, applicable privacy restrictions must be respected.

Publishers are responsible for communicating relevant child-directed classifications and permissions, while Whynam is responsible for complying with the requirements applicable to its own processing activities.

Our corporate website may use essential cookies and, where implemented, analytics or other permitted technologies.

Where consent is required for nonessential cookies, we will apply relevant consent requirements.

Visitors can manage cookies through available browser settings and any privacy controls provided on our website.

Depending on applicable law, individuals may have rights to access, correct, delete, restrict, or object to certain processing of their personal information.

Additional rights may include withdrawing consent, requesting data portability, and opting out of certain advertising-related disclosures.

Requests may be submitted using the contact information below.

Where Whynam processes information on behalf of another organization, we may assist or refer requests to the appropriate responsible party.

We respond to applicable privacy requests in accordance with legal requirements.

Whynam recognizes that U.S. state privacy laws may apply to certain advertising-related processing activities.

Where applicable, Whynam will comply with requirements concerning disclosures, consumer privacy rights, and restrictions on regulated sales, sharing, targeted advertising, or profiling.

The specific requirements depend on the applicable jurisdiction, Whynam's legal role, and the relevant processing activities.

Any legally required additional notices or consumer opt-out mechanisms will be provided as appropriate.

Our website and advertising services may interact with independently operated websites, applications, and advertising technology platforms.

These third parties may maintain their own privacy notices and data protection practices.

Whynam is not responsible for independently controlled processing by unrelated third parties, except where applicable law provides otherwise.

We may periodically update this Privacy Policy to reflect changes in our business operations, technology, or legal obligations.

The effective date of the latest version will be displayed at the top of this page.

Where required by law, we will provide additional notice or obtain applicable consent.